Our Approach to Conversations
At Iconoclast Insights, we don’t conduct “interviews” – we have strategic conversations. Here’s the crucial difference:
Interviews are structured Q&A sessions where guests promote their expertise, book, or service within a predictable format.
Conversations are organic explorations where two minds challenge assumptions, expose contradictions, and discover unexpected insights together.
Guest Selection Process
André personally selects conversation partners based on:
- Their ability to challenge conventional business thinking
- Willingness to have assumptions tested, not just promoted
- Potential to generate clarity through productive tension
- Alignment with our audience’s core challenges
Before Suggesting a Podcast Conversation
If you believe there’s genuine intellectual chemistry worth exploring, connect with André directly on LinkedIn first. This isn’t a formality – it’s a necessity.
A brief exchange on LinkedIn reveals what no pitch email can: whether you’re actually interested in the work being done here, whether your thinking complements or challenges the existing discourse, and whether the conversation would generate insight or simply fill airtime.
Think of it as intellectual due diligence for both parties. If the connection sparks nothing, we’ve saved everyone’s time. If it generates friction or fascination, then we have something worth recording.
What a Conversation Requires
Conversations run as long as the thinking demands – typically 60-90 minutes, sometimes longer. You’re expected to arrive having engaged with existing Iconoclast Insights content. Not as homework, but because genuine conversation builds on established context rather than starting from promotional talking points.
This format has no patience for rehearsed narratives or brand-safe messaging. If your ideas can’t withstand interrogation, they’re not ready for this audience.
For Publicists & Agents
Template emails referencing “your recent episode with [guest]” signal you haven’t engaged with our content. These messages are filtered automatically.
The only path to a conversation is through genuine enga